Case Study- Arenas

            When you walk into an arena or stadium a magical feeling flows through your body. In this case study Oriole Park at Camden Yards was examined, which I actually visited. However, there is a problem, attendance has declined rapidly. I personally believe that this decline in attendance that this case study is trying to figure out is the product on the field. Just because you have a nice stadium doesn't mean you are going to reach fan attendance expectations. When Camden Yards first opened, Cal Ripken Jr was a star and since then the Orioles have failed to consistently succeed. You can sell the stadium as much as you want, it is actually really nice, but the product you put on the field is the most important. It is interesting to see when you have a sports franchise like the Red Sox, who were bought many years ago by John Henry, Larry Lucchino, and Tom Warner were able to keep the integrity and infrastructure of historic Fenway Park in place while the renovate. There was some thought of building a new stadium but they knew Fenway would always be a draw, this can also be related to the opportunity cost due to this opportunity passed up.Granted they have more resources than the Orioles but I am surprised more and more teams are building new stadiums instead of renovating the ones they are in, but lower level teams probably don't have the grass roots marketing like big market teams have. It is worth noting people come to Fenway Park because it is historic even if they team is horrible.I hate the Red Sox owners, but they continue to be successful using principles from the marketing mix by sucking fans into buying overpriced tickets.
         One of the things I want to look at is how athletes go completely bankrupt. It is quite interesting to see how players blow their money.