Survey Blog Past

Chris Synan

1. Describe what the process was like in trying to create questions for your research topic.

       I found it quite hard to come up with questions revolving around Restaurants that cater to a large number of people. However, I feel as though I did a good job coming up with questions and people came up with surprising answers.

2. What was different in your survey than the other people you worked with in your group?

I feel as though that I did a good job asking questions that produce substantive responses. My group members surveys were well put together but mine was much more specific.

3. Did your demographic questions help you in understanding your results? If yes or no explain why?

Not really, I don't think gender plays a huge role when it comes to having opinions revolving around a restaurant. However, even though I did not reference this, I think people in Reading are able to go out to eat to nicer restaurants and more often than people of other socioeconomic backgrounds in other communities.

4. Was there anything the survey results could tell you about your topic? Be specific. If not, explain why not.

It is clear that the options for upscale restaurants in Reading is lacking while fast food chains are abundant in our community according to people who have taken the survey.

5. How many responses did you get for your survey?

I have only gotten 13 responses ( I don't know why because I was one of the first people to post).

Take a screenshot (snipping tool) and post the picture of your responses in this post

6. What is a good project for the class to do that could be formatted similar to The Apprentice?
I also take Entrepreneurship, I think it would be great to split the class in two groups like the apprentice and come up with a business. Whoever makes more money wins, but of course the ramifications of making money is difficult.

Marketing Mix

         The business I am starting is a fishing charter business.This business is particularly popular in New England and have been on many fishing charters, but I think it could be elevated. The charters were gross,the food was gross, but the fishing was great. My competition will be the Gloucester Fleet in Gloucester,MA.

Product: 3/4 Day,1/2 Day or Full Day Fishing Trips

Price: $70 for the day, other prices unknown (pricing is not listed but I paid $70)

Promotion: They promote by offering deals on Groupon and are pretty much they only fishing charter in the North Shore. Furthermore, they promote on social media and have a very detailed website.
Place; Gloucester,MA -Cape Ann

I feel as though that I could have a better marketing mix than my competition with my company Christopher's Fishing Charter's. I think the competition does a great job of offering a wide variety of  fishing day trips (product)  and I would continue to implement that. However, the price is a little steep for the quality of the product. As I said the ship was gross and the food was gross, so what I would do is charge a higher price than my competition but provide a quality meal on a quality ship. People left starving because everything was microwaved and gross. I would charge them $100 for my fishing charter, and give them $30 back if they don't catch any fish.I believe that people would pay a higher price if they knew that they would get a great meal for lunch that is freshly prepared. The last thing is the place. Gloucester is a great place and a historic place for fishing but Gloucester is a hike.  I would have my fishing charter be based out of Boston Harbor because I believe it is more accessible.

Case Study- Arenas

            When you walk into an arena or stadium a magical feeling flows through your body. In this case study Oriole Park at Camden Yards was examined, which I actually visited. However, there is a problem, attendance has declined rapidly. I personally believe that this decline in attendance that this case study is trying to figure out is the product on the field. Just because you have a nice stadium doesn't mean you are going to reach fan attendance expectations. When Camden Yards first opened, Cal Ripken Jr was a star and since then the Orioles have failed to consistently succeed. You can sell the stadium as much as you want, it is actually really nice, but the product you put on the field is the most important. It is interesting to see when you have a sports franchise like the Red Sox, who were bought many years ago by John Henry, Larry Lucchino, and Tom Warner were able to keep the integrity and infrastructure of historic Fenway Park in place while the renovate. There was some thought of building a new stadium but they knew Fenway would always be a draw, this can also be related to the opportunity cost due to this opportunity passed up.Granted they have more resources than the Orioles but I am surprised more and more teams are building new stadiums instead of renovating the ones they are in, but lower level teams probably don't have the grass roots marketing like big market teams have. It is worth noting people come to Fenway Park because it is historic even if they team is horrible.I hate the Red Sox owners, but they continue to be successful using principles from the marketing mix by sucking fans into buying overpriced tickets.
         One of the things I want to look at is how athletes go completely bankrupt. It is quite interesting to see how players blow their money.